Personal project for a high-end gym and spa aimed at women with a focus on making them stronger, less stressed and calm. located on the pacific west coast of the united states, the ocean theme needed to be incorporated into the branding.
logo concept development and typography exploration with chosen logo mark.
colour exploration with the logo and typography with and without the tagline 'love. yourself. healthy.
chosen colours showing the contrast of the use on a white background or calming blue.
logo without the tagline on a calming background conveying the gyms stress free environment.
potential poster or social media advertisement.
mock-up of logo on gym equipment used as pattern.

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