client project for a jewellery selling business based on social media. the project involved creating a logo and various layouts for use digitally. as it was to be used in small spaces and viewed primarily on the mobile platform the logo and designs needed to be easily visible and recognisable in a small space, which is why a simple logo was needed. 
initial sketches developed a silhouette of a woman looking towards the sky with some simple shapes for the stars and moon to represent the niche the brand displays. 
after the logo mark was finalised a font was paired with the design, i found that a simple and elegant script font best represented the business.
soft and warm colours have been used to give the logo and business a welcoming feeling.

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